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Tyrone McGee

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    Tyrone McGee reacted to Michael01 in Lots of Questions.... Need Help From You Business Owners In The Industry   
    I have lots of questions and dearly need help and opinions from several of you guys in the industry, who might have a little time to spare and help someone out. I'll start by introducing myself and move on to some questions for you guys. Again, if your willing to help, your time is greatly and dearly appreciated! With that said, I'm not looking for negative feedback, but will accept honest criticism. I'm a long-time landscaper, a member of large commercial mowing forums, and I hear guys tell new guys on there, how hard it is to get started, and many criticize them rather than helping answer their questions. So I'm looking for honest help of answering my questions so I can gain some insight on the industry.
     
    A little about me: 
    As mentioned above, I'm a long-time landscaper. I started mowing and doing residential and commercial lawn care many years back. I developed a passion for it, grew a good size business, and really enjoyed it over the years. I started off from the bottom, with a push-mower and a truck, working 7-day weeks, from dusk to dark. A few years later, I was maintaining 15+ apartment complexes and commercial contracts, and over 40 residentials. I have a good amount of knowledge in business and come from a business family. However, like any other service industry, landscaping has its set-backs.  Mostly high over-head, high operation expenses, and a lot of hassles when it comes to equipment maintenance. When I got into commercial landscaping, it almost seems as if things are constantly breaking, this year we're replacing several engines on mowers, at several thousand dollars each. The lawn and landscaping industry has really payed me well, but I'm not sure it's worth all the hassle to keep running. My days are often long, then I come home, and often find myself spending hours and hours at night working on things, then paper work until Midnight, and back up to mowing the next morning.
    Now that you know a little about me, I've been looking into the Pressure Washing Industry. I've been running some numbers, the numbers don't look far off or bad in comparison to what I currently do. The expenses look a lot less on the Power Washing side. And not to say this industry doesn't have its down-falls, because every industry has those. But it honestly looks like a lot less stress and hassles. So that brings me to this forum to pick all of you seasoned guys knowledge, for those whom are willing to share their knowledge and experience, I'd appreciate your time.  
     
    Power Washing Business and Questions: 
    I know this will be a major transition and take many leg hours of research, reading, and learning to understand things better. Please ignore my basic newbie questions, but I'm starting from ground zero and honestly, some of my questions may sound really newbie or annoying, but like I said I'm starting with the basics, so here we go.
     
    1.  One problem I'm having is understanding operations and income. One thing I loved about landscaping was my money was consistent each month. I always knew I had x amount of money coming every month and who it was coming from. The only way I can see that happening in the "Pressure Washing Industry" is by targeting a large number of commercial contracts, whom are willing to pay for Pressure Washing several times a year. Possibly places that need a "Neat and Clean" appearance to attract customers. I'm thinking Hotels (Structure and Parking Lot), Gas Stations (Parking Lot and Structures), commercial office and buildings, and etc. So my question is, when finding commercial contracts, how are you guys coming across consistent income? Are you guys selling them x amount of washings per year? I could see offering service visits at intervals for example, every 30-days, 90-days, and 120-days on commercial places and offering a discount per sq. foot the more cleanings they agree to per year? Does this sound right, or am I way off?
     
    2. Question two involves generating residential Income. With my old business, I frequently used EDDM or Every Door Direct Mail marketing to reach and gain residential clients. I would use an awesome flyer, with professional copywriting to gain the attention of prospects. I've been running some numbers, starting out solo, I would need to average 1-2 houses per day, or a minimum of 5 driveways a day, to make a living that would equal up to my previous pay. I have money in the bank to start-up and was considering sending out 2,500 Flyers Per Week through EDDM. I've always averaged a 1 to 3% response rate. But worse case scenario, sending out 2,500 a week, at only a 1% response rate, that should be enough to pull in 20-25 jobs per week.  Does this sound like it would be a reasonable way to gain residential clients? Also, are residential clients usually willing to sign up for a cleaning say example (every 180 days) or (Twice a Year) or are they usually a one time job?
     
    3. The next question involves equipment and set-up. What would you say the basic equipment that is needed to get started or at least test the waters? I live in a huge city (Houston) and everyday I dread pulling a large landscape trailer full of equipment in traffic. My idea on it is an efficient set-up, not having to pull a trailer. I do have a HD truck, and my idea was a flatbed, large tank, commercial cold washer (4,000 psi / 4 gpm) to start, possibly a hot washer, a telescoping wand, ball valve, hoses, a good commercial surface cleaner, chemicals, and ladders. Am I missing anything that would be a basic necessity? 
     
    4. My last question involves pricing. I've did a little bit of research on numbers. I know the average price per square foot in my area. My question is what are you guys striving for per hour on Residential and Commercial? My minimum has always been $50.00 an hour, however I often shoot for $75.00 an hour when I bid. I was thinking on the Pressure Washing side around $75.00 an hour? Does this sound reasonable?
     
    5. Next, my last questions involve efficiency. I do have pressure washing experience, however in a different environment. I used to do pressure washing on military equipment. Cleaning the tents, equipment, and machinery. However, I've never got into residential and commercial. This question is pretty broad and basic, but I'd just like a reasonable guestimate as I know there are a lot of factors that can play in here.  How many driveways per day (Using a 24" Surface Cleaner) could one person expect to do in a day after they are seasoned and experienced? Also, how many houses could a solo person expect to do in a day, using a (1-story - 2,000 square foot surface area) as an example. I was thinking (5-6 driveways) per person, or (2) Houses per day. 
     
    6. My last question involves selling and up-selling on (RESIDENTIAL). When you guys market, what is your bread and butter on calls that you receive? Do you sell mostly "House or Structure" Cleaning, and then up-sell driveways, windows, patios, fences, and so on? What would you say you get the most calls for (Houses and Structure, Driveways, or something else? 
     
    Again, I'm sorry for all the basic questions, but this is a short list of the things that are confusing me, that I desperately need answers for, and insight on, to at least get me started drawing up a business plan. I really and truly appreciate any help and answers from anyone who is willing to help me get started! 
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