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Beth n Rod reacted to a question: Obtaining Residential Work In Affluent Areas? Help from someone with experience!!
MrHouseWash posted a question in Residential Pressure WashingI mentioned this in a previous post, but I desperately need some help from someone experienced in this business. I started up last month. I've took on a bunch of work, 20+ houses, large HOA contracts, neighborhood pools, tennis courts, club houses, sidewalks, a few commercial jobs and so forth. However, I feel like I'm still not succeeding. I've been in the service industry for over 10 years providing a different service, which I had great luck with, however I'd like to really build this business and make great money at it. When I started, I had a lot of learning to do. Learning equipment, understanding productivity, pricing, how much work I can get done in a day starting out, and there was many more questions. Many of which I've answered for myself. With that said, there is some aspects of the business I still need help with, and that's why I'm here with a fresh post. Over the past month, I've targeted large residential neighborhoods with 100k to 200k homes. I'm not having as much luck as I expected. I feel like I could spot houses with mold all over the siding, and offer a half price house wash, and explain the benefits, and still couldn't get a homeowner to care enough to get it cleaned up. Despite me explaining the cost of replacing their siding down the road, health risks, or even just how much more amazing their property would look if it were cleaned up. With this said, I really started looking at my target audience. To be more specific, the homes I've been chasing after are $199. house wash homes, and 90% of them take me from 2 to 2.5 hours from load up to driving off. The problem is, I'm not finding enough people that care enough, for me to make a living. So I'm lucky enough to live in one of the biggest cities in the US. I live within 30 minutes of driving from 10+ very wealthy areas, most of which are 500,000 to 4 million dollar homes. These areas happen to be very, very restrictive with HOA, most of them are historic sites, where minimal new construction, and lots of old renovation projects are highly encouraged. With the above said, I cannot afford to keep chasing a lost leader, and throwing all my eggs in one basket. So after reading the above, does anyone think I'm chasing after the wrong crowd? I've calculated numbers over and over. If I were to switch markets, raise my prices $100. to $150. on house washes, and target the larger much more affluent neighborhoods in my city, I would have to wash literally (HALF) the amount of houses per year to make a good living. As of now, my current target audience, I need to pick up about 400 house washes to make a living. If I were to switch markets, that number would cut in half to about 200 houses per year. I expect it would take less marketing material and cost to pick up half the amount of washes, not only that, but I feel these high class areas would offer MUCH MORE add on services. As of right now, if I make a sell, it's a house wash or driveway only. I feel these affluent areas would want more wood restoration, pool patios washed, decks cleaned, and so on. I know there are many variables, but I need some answers from someone who's established. Am I marketing to the wrong crowd before I put too much money in and sink myself? Again, my current primary target audience is, middle class, 100-200k homes, $199. house washes. I have over a half a million of these home types around me within an hour of driving. Or I can focus my efforts on the affluent neighborhoods, $500,000+ homes, and have approximately a half a million of these homes to choose from. These homes and areas are mostly historic, with very high neighborhood ratings, lots of activity going on, lots of restaurants, things to do, high class and taste, and so on. I don't mean I would simply raise prices because of the home values, but the building structures and architecture in these historic areas would require a different level of service, and would require me to charge more. My ears are open and I'd love to hear from someone with years in the business.
Beth n Rod reacted to a post in a topic: New In Business... Looking for interesting ideas to get new business...
MrHouseWash posted a topic in Business Topics & TipsSo, this was my first month in business. I don't mean my first month "official" either. I mean my first month period soft washing. I've been landscaping 10 years, and running my own business over the years dealing with apartments, commercial, and such. So everything isn't new, but it's a learning experience. I've got the grasp of it down, I'm very good at washing, good at the business side, but still trying to perfect the sales and marketing. Which is weird, because I had that mastered in landscaping. I'm putting out about 1,500 flyers out a week currently. (Well Written) professional flyers. I've landed about 23 residentials, 10+ driveways, a few commercials, a neighborhood basketball / tennis court, a swimming pool and club house, and a couple of pretty big parking lots, one of which was over 20,000 square feet. The only problem I'm having right now is building a consistent work load. My goal is to be able to wash 10-15 houses a week solo. I'm about to start a facebook page and build a website, and get some seo. I'm currently acquiring HOA Contracts, working in the neighborhood, getting seen, then hammering that neighborhood door to door with flyers and talking to people. As mentioned I'm about to get a fb, website, and start putting yard signs in the neighborhood I'm working in each week. What other interesting ways is there to attract new customers? https://ibb.co/dqhEy8 https://ibb.co/cR62ko https://ibb.co/ncqbd8 https://ibb.co/cFS8Qo https://ibb.co/ej76d8 https://ibb.co/gbbPy8