Around here I just ride the wave keep my prices high and watch the low ballers dry up and go away. Try marketing improvement, offer $25. coupons with your adds, or dicounted gutter cleaning. People tend to slow down or even stop advertising when time are tough thats wrong. My work was slow my first two years but now we can turn are work flow on and off just with advertising.Always keep record of where your calls are coming from .Some ads work better than others. Part of good marketing is good record keeping.