paul horsley 15 Report post Posted April 21, 2010 Dear PWNA, Here is the latest copy of the Water Works Newsletter! We Welcome Spring... but not the "Splash & Dashers" Spring has sprung across North America and, with the return of the robins, the appearance of tulips and the scent of fresh cut lawn grass comes something all professional power washers dread: the annual appearance of the "Splash and Dashers"! Don't know what a "Splash and Dasher" is? Sure you do! These are the folks that spend the winter deciding they can get rich by becoming power washers. All you need is a truck, some equipment and a business card! Right? While we applaud and encourage legitimate entrepreneurs who want to start new businesses and conduct the necessary research to do it right... Splash and Dashers (S&D) are a different breed. They're usually untrained, unqualified, unethical and uninsured. They are the nemesis of our industry, often undermining all of the hard work we put into building ethical businesses, providing excellent customer service and being environmentally responsible. S&D Defense Strategy #1 Your membership in and affiliation with the PWNA is your best defense against the "Splash and Dashers." It sets you apart from the non-professionals and is proof of your long-term commitment to industry, integrity, continuing education, professionalism and community. S&D Defense Strategy #2 Another way you can set a high standard of excellence and outshine the Splash and Dashers is to participate in PWNA's newest professional certification process: The Water Reclaimer Program. Check it out at: Power Washing Contractors | Power Washers | Pressure Washing Contractors S&D Defense Strategy #3 Advance your business by attending PWNA's Annual Convention and Fall Technical Seminar. Learn from seasoned pros, take advantage of networking opportunities and achieve certification in a number of programs. It is time and money well spent! Dan Galvin, PWNA President Power Washers of North America Events Page 1 of 5 http://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010 2010 PWNA Convention/ Fall Technical Seminar Columbus, Ohio October 21-23 A Great Continuing Education Event This year's annual convention is shaping up to be the best ever. In addition to having the usual line-up of continuing education classes for beginners and seasoned pros, PWNA will be hosting a panel discussion with our "Million Dollar Club" members. (There's not really an official club per se, but it sounds fun to say so!) These are the industry leaders who have taken their power washing company to the next level, having achieved over $1 Million in annual sales. These individuals will share frank and honest advice on how they advanced their businesses. The conference will also have a great line-up of our valued distributors and vendors. This provides delegates with a hands-on opportunity to meet sales reps face-to-face and view equipment and supplies that they might normally only get to see on a Website or in a catalogue. Pre-Conference: Oct. 21 ~ 1:00-4:30 PM • Pre-Conference Fees: $69 for members and $99 for non-members • Topics include: Machine and Pumps, Kitchen Exhaust cleaning, Power Washing for Newbies and Wood Restoration. Conference: October 21st- 23rd • Full schedule next page. • Member Fees: $249 for PWNA members ($149 for additional company reps) • Non-Member Fees: $349 ($249 for additional company reps). • Contests will be held for: Best Rig, Best Advertising, Best Website Accommodations at: Ramada East Airport Hotel 4801 East Broad Street Columbus, OH 43213 614-861-0321 REGISTER TODAY AT: PWNA Annual Convention | Power Washers of North America( A complete conference schedule is on page three.) 2010 PWNA Convention/ Fall Technical Seminar Inspiring Keynote Speaker: Steve Stephens A major highlight of PWNA's 2010 Convention & Fall Technical Seminar, October 21-23, is Friday afternoon's keynote speaker: Steve Stephens. As the owner and founder of HydroTech Pressure Cleaning Technologies, Inc., the HydroTech Training Facility for pressure cleaning contractors, and Steve Stephens Consulting, this man's list of professional accomplishments is remarkable. He contributes his success to an ongoing commitment to excellence, research and development, and the desire to help others succeed. Having worked in this industry since 1980, he takes a personal interest in the growth and reputation of power washing professionals. Steve Stephens "the author" is nationally recognized as one of the top experts in the power washing industry. He wrote the book, Marketing Magic, is a contributing writer and consultant for Cleaner Times Magazine, and Power Washers of North America Events Page 2 of 5 http://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010 contributing author to the Power Washer's Guidebook. His company, HydroTech, Inc., was featured on the cover of Pressure Concepts Magazine as a model of integrity, character and image. Among other commitments, Steve Stephens "the volunteer" has served on the Board of Directors for PWNA, as Chairman of the Technical Support Network and was our keynote speaker in 2001. Through his businesses, school, consulting services and publications, Steve Stephens "the motivational speaker" has helped hundreds of businesses get a jumpstart on success. Joe Walters, Walters Insurance Agency, said; "Steve Stephens has proven to be a talented and inspirational speaker the many times he has worked with Power Washers of North America. Always the professional, Steve researches the nuances of the industry ... to bring the greatest impact to his presentations. An investment of time with Steve is an investment in your future business success." "By hiring Steve Stephens, [you] are guaranteed a presentation that is informative and energetic... with requests from the attendees for a repeat appearance," remarked Andrew Avery, Avery Management Group." "Steve conveys his message [of motivation] with such energy and confidence that he inspires his audience, giving them the impetus needed to achieve greatness not only in business, but in their personal lives as well," adds Charlene Yarbrough, Publisher of Cleaner Times Magazine." What's even more extraordinary than Steve's list of professional undertakings, however, is how his tenacity and spirit has helped him overcome unimaginable personal challenges. In December 2008, Steve was left partially paralyzed after a horrific car crash. Rather than dwell on the challenges, he embraced them, undergoing months of intensive physical therapy and approaching life with a "can do" attitude. In between medical appointments and intensive rehabilitation physiotherapy, Steve continues a rigorous schedule of public speaking engagements. We are honored that he has made the commitment to attend PWNA's fall convention to share his inspirational spirit with us. PWNA Notes & News Round Table Discussions Taking education across the nation This series of events continues to run extremely well. Attendance has been great and feedback from participants has been awesome. The next Round Table is April 24-25 in Lexington, Kentucky. Guest speakers include: * Chuck Bauer ~ Marketing Yourself Shame Shamelessly * Paul Bell, CPA and James Koinis, Office of Johanna Fox CPA, Inc. * Michael Kreisle, First Choice Power Washing * Daryl Mirza, President of Facillitec Michael Stuart, Fayette Window Cleaning. Check the PWNA Website or click the link above for more information. Powerful Marketing Tip Are you collecting a customer database? If so, are you asking customers for their email addresses, as well as phone numbers? Email marketing through various social media networks is quickly becoming mainstream. Power Washers of North America Events Page 3 of 5 http://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010 Sending "email blasts" through services such as Constant Contact is one way you can effectively advertise and promote your business. It is cost-effective and - because you are not using any paper and spending money on postage - it is environmentally responsible, too! Pre-Conference Seminars Thursday, October 21 1:00 - 4:30 p.m. Machines & Pumps: How to rebuild and repair machine engines, pumps and burners. General pumps, Briggs & Stratton (engine rebuild), engine repair and understanding engineering. Michael Hinderliter. Kitchen Exhaust Cleaning: All your questions answered about kitchen exhaust cleaning, Grease Group of Experts. Daryl Mirza. Power Washing for Newbies: How to start your business, make money and avoid costly mistakes. Pete Marentay. Wood Restoration: Steve James Conference Schedule Friday October 22 8:00 AM Breakfast, welcome and intros Joseph Waters MC Beginner Track ~ 9:15 - 12:15 • Power Washing 101 Part I & II Pete Marentay and/or Henry Bockman Advance Track ~ 9:15 - 12:15 • Complying with Environmental Regulations ~ Robert Hinderliter • Advanced Marketing ~ Mike Hilborn LUNCH WITH VENDORS Beginner Track ~ 1:30 - 2:45 • Marketing and Advertising for Beginners ~ DanGalvin Advance Track ~ 1:30 - 2:45 • Search Engine Optimization ~ Mike Kreisle ALL TRACKS ~ 3:00 - 4:00 PM • Outdoor Demos by Vendors • Best Rig Set-up and Contest Keynote Speaker ~ 4:00 - 5:00 PM 6:30 PM -??? ~ Cocktail Reception Conference Schedule Saturday, October 23 Breakfast ~ 7:00 - 9:00 AM • Judging of Best Website and Advertising Beginner Track ~ 9:15 - 12:15 • Fleet/Truck Washing ~ Mike Hinderliter • Rail Car Cleaning ~ Paul Horsley Power Washers of North America Events Page 4 of 5 http://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010 Advance Track ~ 9:15 - 12:15 • Building Your Company on Systems ~ Mike Hilborn • Social Media: Facebook, Twitter, Linkedin and U-Tube ~ Speaker TBA • LUNCH ON YOUR OWN (Networking) Beginner Track ~ 1:30 - 2:45 • Taking Your Business into the Millions and Beyond ~ Speaker TBA Advance Track ~ 1:30 - 2:45 • Reading Balance sheets, Income Statements and Cash Flow Reports ~ Speaker TBA ALL TRACKS ~ 3:00 - 4:15 PM • PWNA's Annual General Meeting • Awards Presentations Sincerely, Dan Galvin East Coast Power Washing Forward email Share this post Link to post Share on other sites
