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John Doherty

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Posts posted by John Doherty


  1. beings that this is really an advanced question, I should stay far away from this thread, but I couldn't help putting in my two cents.

    I would count the linear feet of the wall and multiply by about $1.25 per story.

    This is how you learn, soak it in. By the way your method would put you at $900.00.


  2. For a 4x6 postcard you may squeeze into that level - but now we're into how many folks are going to respond to a 4x6 postcard vs. a much larger jumbo card that costs more money? Will a 4x6 get 2-3% callback? I think you would be lucky to get 0.25% to 0.5% callback percentages on a 4x6 postcard. I know I've done much worse.

    I'll throw this out - let's say you can get $0.25 per poscard - I am going to say you will get a 0.10% callback in this day in age. From 10,000 folks - I'd say from a one time mailing with a small postcard you will get about

    10 folks calling you back, if you are utterly lucky you will get 25 folks calling you back. it will cost you $2,500 to get about 10 folks to call you back. If you charge an average of $461 - and land all the clients you will make $4610 - but you will have spent $2,500 getting them. For a 1.844:1 ROI.

    I have to disagree, the pricing I've mentioned is for 5.5x8.5 both sides in color.

    I would consider a 1% response rate fair, although my experience with our campaigns places us at roughly 1.75%. We also run about a 55% close rate.

    Even at .75% with a 50% close rate your at 38 jobs, at your $461 rate it's $17,500. It's not 10:1 but it's not bad.


  3. Marko you should be sorry, don't know and don't care what you guys are fighting over but stop posting it all over the board!

    I'm sure Beth and Rod are probably at ACR today, but can one of the mods put a stop to this?

    Why are you creating more work for the peolple who run the boards, your dispute has nothing to do with them.

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