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Little Buddy

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Posts posted by Little Buddy

  5. Posted · Report reply

    I'm a college student so all i get is summer. My website will be finished by March, and the mailers will be sent out in early April and again in early May. I will be dedicating a lot of time over winter break towards developing a busines plan. I have a bulk of it done already but need to mesh it all together.

    I also have a 15 week internship at beckman coulter (a scientific lab for a cool $18) for next summer so i think i will only be able to do the work on the weekends and bids in the evening.

    What would you guys expect for call backs on 2 x1000 mailer? and how many of those call back would you expect to turn into jobs? I have read some earlier post on this topic, but i would like some more resent data/input.

    Thanks, Joe

  8. Posted · Report reply

    Good advice above from Jim. Deck restoration is not pressure washing. Longer learning curve.

    I agree about the regional aspect of what to target. I often say that I could run a one line ad in the phone book that says "pressure washing" and 80% of my calls would still be for decks.

    I've also found that you get a better return if you separate services and run campaigns. If you want the best lead generator in today's market, build a website and work hard on the SEO to get it ranked. Use postcards to get people to your website by using effective calls to action. An example would be "Download a FREE report on How Roof Cleaning Can Cut Your Energy Bills." Maybe support that with "Find out how to your roof cleaned for FREE". I'm going to run a program next year offering a free roof cleaning to every 25th person that requests an estimate. The only rule is they have to keep up a yard sign for 30 days.

    This is what i was planning on doing. The mailers wouldn't be the selling point, my website will be. I want to filter them fromt he mailer to my website and into the gallery. I want them to have their expectations already fulfilled before they even pick up the phone. Once they see the gallery, they already know what kind of work to expect. Once they see the final product, they are already being sold the service without me even talking to them.

    I think i am just going to have the restoration on the mailer. Once they get on the webiste, they will be able to see the other services. I agree with mike, there isn't a huge problem with mold up here, but everyone has a deck.

  17. Posted · Report reply

    yea I'm using gimp, it took my entire weekend, maybe 30+ hours to learn the dumb thing. It works good for being a free software. I could make a much more complicated and detailed logo, but i don't think it would screen well for shirts, and when i get my truck painted, the guy would probably have a hard time with it. So, I'm going with a more clean, crisp, and simple look.

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