Getting Your Foot In The Door W/Out Stepping On Your Competitors Foot

[newlook 265]

One of the hardest things to do when you are trying to "get your foot in the door" is to not bash your competitor (publicly that is :) ). Remaining professional when you are talking about your company services to a potential client is critical in winning them over, especially when they already have a power wash company performing the work for them.

I have attached a standard letter that we have been using over the last couple of years in our attempts to "reach out" to potential fleet wash and commercial accounts. This positioning, as I call it, affords that opportunity to get our "foot in the door".

The next time you approach a bank chain, restaraunt chain, fleet wash or apartment complex and the powers to be say that they already have a power wash company doing the work.....thank them for their time and consider mailing them the attached letter. I think it could keep some doors open for you. What do you have to lose?

valleyfarmtranscvrltr.doc

[Washaway 64]

Carlos, that's a great letter and it is kind of you to share it with everyone.

[One Tough Pressure 580]

Good one Carlos, I can see a use for that in a few current situations.

[newlook 265]

Yea, I like it and it has got us a few accounts. They key behind it is that when and if the customer does call you ....you need to perform bigger and better than their current power wash company. This marketing approach can take a long time for you to flat out win the contract but it is better than having the door shut on you right from the begining.

Just one of many tools we all need in our efforts to stay sharp and think of creative ways of keeping our company name out there.

[Washaway 64]

I've got a couple things I'd like to change and then send you a revised copy.....do you mind?

[Jeff 232]

Carlos, nice letter.

I send letters and do a ton of follow up calls & letters and it has paid off several times for my company. I send to companies Ive never worked for and all the companies I have done work for. The ones I have done work for is just thank you letters and to ask for more work. Ive had property managers tell me they got my letter and/or call and thats why they called.

What ever you can do to keep your name out there! It works.

Thanks for the example

Jeff

[newlook 265]

Jeff,

Thanks!

It is always good to stay in touch with customers whether it be via mail and/or the phone.

Good luck.

[newlook 265]

Bringing this back to the top as we have received some emails requesting any additional marketing tools we have used in the past to land contracts.

We use this letter all the time and/or a version of it. ** see the 1st post**

[Jim Carroll 14]

Good letter Carlos, I also use letters from time to time. I am glad it was sen to the top. It reminded me to send out some more.

[newlook 265]

Bringing this back to the top.

[newlook 265]

Bringing this around again..

[newlook 265]

Just giving this a good marketing "bump"

[Beth n Rod 1,278]

Nice bump!

Have a great day....

Beth :sunshine: :island: