This is not to brag about how much I can charge so please read on..My normal lowest priced soap on/soap off wash runs $350 for a two story house with 3000 sq ft interior space. That same house with gutter brushing, gutter cleanout, sidewalk, patio and driveway cleaning, concrete rust removal and paver sealing can go up over $1000. Florida guys please read on with an open mind.
Are people shocked when I tell them the price? Often they are, but only because they don't know the level of quality work and effort that can go into doing a house. You have to sell them the value. I don't bash other contractors or try to scare the homeowner into believing another contractor will cause damage because I don't know that to be true. What I do is point out the potential hazards (pressure damage, etched glass, effloresence, destroyed landscaping, weep hole runout, streaking, paint removal, water getting under the siding causing mold and substrate damage etc) and every precaution we take to prevent those things from occurring.
I also point out the value of their home and the relatively small percentage it costs to keep it clean. Even in an area where houses are lower priced you need to point out the right things to a homeowner. Ask them if they have their car washed and then ask them why. You already know what their answer is going to be..some form of ownership pride and preventitive maintenace. Ask them how often they get it done. An average carwash around here is $20. Multiply that by 12 and you get $240. Most people wash their car more than once a month but it's a fair starting number.
Most people will spend 1% of the value of their new car keeping it clean. Do the math and equate that to your average customer's house value. Housewash done once a year on a cheap house (100k) leaves a budget of $1000. If the customer answers they wash their car because they like to keep it clean and new looking, then you are three quarters of the way towards your sale. Tell them you understand why they keep their car clean. Relate it to how more people should take pride in cleanliness. Tell them how a pressure washer that is going to do their house for one third of what you are charging has to cut corners somewhere. You are worried that an inferior wash may leave a ton of mold spores to quickly regrow on the house. Hand them your brochure that explains the dangers of mold and mildew.
I am so tired of hearing "People in my area only care about price". There are a ton of people that care about quality over price. If everything was about price, everyone would live in a shack, in the inner city, drive a beater, buy everything generic from some dollar store, never go out to eat or see a movie. Look at what things cost. People pay $40 to take their family out for the privilige of sitting in a dark room, eat popcorn and watch some hour and half piece of crap movie. Why do they do that? Because they know the price going in. They understand the value of what they are paying for even if the return is low. We LET the customers percieve us as hacks every time we bend to their pricing demands. Of course a person is going to want the best deal. Why does this mean we have to sacrifice our souls to give it to them?
You are offering outstanding value and very cheaply. People pay a painter $500 to paint a single room and never blink an eye. Why do you think that is? To me, any fool can grab a brush and a roller and paint a room..no expensive equipment or extensive training required. Yet here we come day after day complaining about rates and lowballers driving us out of business. We drive ourselves out of business with defeatist attitudes. I feel bad for guys that thought buying an expensive rig with all the bells and whistles would make them successful.
I've said this before and I stand by it.. You have to sell value. You aren't selling a housewash. You are selling value. You are selling pride, cleanliness, health and freedom from worry about achieving those things. You're telling me someone can't part with $350 for a housewash? They can't part with 96 cents a day to have their property look the finest on the block? Ninety six cents to keep their children and pets free from inhaling harmful mold spores?
This is not to brag about how much I can charge so please read on..My normal lowest priced soap on/soap off wash runs $350 for a two story house with 3000 sq ft interior space. That same house with gutter brushing, gutter cleanout, sidewalk, patio and driveway cleaning, concrete rust removal and paver sealing can go up over $1000. Florida guys please read on with an open mind.
Are people shocked when I tell them the price? Often they are, but only because they don't know the level of quality work and effort that can go into doing a house. You have to sell them the value. I don't bash other contractors or try to scare the homeowner into believing another contractor will cause damage because I don't know that to be true. What I do is point out the potential hazards (pressure damage, etched glass, effloresence, destroyed landscaping, weep hole runout, streaking, paint removal, water getting under the siding causing mold and substrate damage etc) and every precaution we take to prevent those things from occurring.
I also point out the value of their home and the relatively small percentage it costs to keep it clean. Even in an area where houses are lower priced you need to point out the right things to a homeowner. Ask them if they have their car washed and then ask them why. You already know what their answer is going to be..some form of ownership pride and preventitive maintenace. Ask them how often they get it done. An average carwash around here is $20. Multiply that by 12 and you get $240. Most people wash their car more than once a month but it's a fair starting number.
Most people will spend 1% of the value of their new car keeping it clean. Do the math and equate that to your average customer's house value. Housewash done once a year on a cheap house (100k) leaves a budget of $1000. If the customer answers they wash their car because they like to keep it clean and new looking, then you are three quarters of the way towards your sale. Tell them you understand why they keep their car clean. Relate it to how more people should take pride in cleanliness. Tell them how a pressure washer that is going to do their house for one third of what you are charging has to cut corners somewhere. You are worried that an inferior wash may leave a ton of mold spores to quickly regrow on the house. Hand them your brochure that explains the dangers of mold and mildew.
I am so tired of hearing "People in my area only care about price". There are a ton of people that care about quality over price. If everything was about price, everyone would live in a shack, in the inner city, drive a beater, buy everything generic from some dollar store, never go out to eat or see a movie. Look at what things cost. People pay $40 to take their family out for the privilige of sitting in a dark room, eat popcorn and watch some hour and half piece of crap movie. Why do they do that? Because they know the price going in. They understand the value of what they are paying for even if the return is low. We LET the customers percieve us as hacks every time we bend to their pricing demands. Of course a person is going to want the best deal. Why does this mean we have to sacrifice our souls to give it to them?
You are offering outstanding value and very cheaply. People pay a painter $500 to paint a single room and never blink an eye. Why do you think that is? To me, any fool can grab a brush and a roller and paint a room..no expensive equipment or extensive training required. Yet here we come day after day complaining about rates and lowballers driving us out of business. We drive ourselves out of business with defeatist attitudes. I feel bad for guys that thought buying an expensive rig with all the bells and whistles would make them successful.
I've said this before and I stand by it.. You have to sell value. You aren't selling a housewash. You are selling value. You are selling pride, cleanliness, health and freedom from worry about achieving those things. You're telling me someone can't part with $350 for a housewash? They can't part with 96 cents a day to have their property look the finest on the block? Ninety six cents to keep their children and pets free from inhaling harmful mold spores?
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