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Adrian

Catch Phrases

Question

Share some that you use to help close your sales prospects face to face.

I am from the school that, if you don't have their attention in a few sentences or less, then you will not get their attention.

ILMXJ

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That's it???? That's all ????

ok here's one........

This is not some college kid you're dealing with who does it for beer and girl money on the weekend. This is what we all the time. This is our business.

along those lines.

Not sure if Alan was serious or not, but I like it.

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No catch phrases here because every customer and every sale is different, one or two phrases wouldn't work for me. I try to uncover any objections or concerns early in the presentation and then adjust my close by offering a solution to their concerns in the form of benefits to them. I am also extremely honest with people and don't feed them any B.S.

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If you know your stuff and, like Barry mentioned, are genuine you will automatically spew catch phrases so to speak. Here are some things in my proposals (presented without gimmick):

contractor grade

landscape friendly

pH balancing

low pressure washing

playing Russsian Roulette

hundreds of references and satisfied clients

been around long enough to know how to do a job properly

Its all in the order of your presentation.

• Greet and engage with small talk

• Take control of position (get them to sit down and relax)

• Ask questions and listen, spew back what they said so they KNOW you are listening

• Talk about your company

• Share your property evaluation

• Make recommendations pertinent to their expecatations and desires

• Plant seeds for upsell

• Backup your claims with pictures, insurance certs and offer references

• Close

• Sign contract and address buyer's remorse

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THAT'S WHAT i'M TALKING ABOUT Alan!!!!!

.... and Barry, I should rephrase then,........Which phrases have worked in the variances of situations you may or may not have encountered in the field that might encourage a perspective customer to go with your firm for exterior cleaning or restoration!!!!

(politically covered I hope)

Ken ... awesome, that is some pretty persuasive phrases to inject into the conversation. I'll put a few of those in my back pocket.

ILMXJ

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Ken, those are great as a start. Adrian I hope this becomes a really long thread, great topic, and Alan, it's just a little different on the West coast, LOL.

Proprietary cleaning solution you won't find in any big box store.

I understand you want to get those other estimates be sure to ask them;

What method do they use

How will you protect my .........

Do you have workmans comp (required in NJ) and general liability Ins

Are you a licensed home improvement contractor (req in NJ)

Please don't let someone with a pressure washer on your roof

These I just used today, I 'd love to see some more.

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Take it or leave it

I like that but I would add....Take it or leave it I'm so busy it really doesn't matter to me so what is it, yes or no cause I gotta get going : )

Ken, how do you address buyers remorse? Is it something simple like "You won't be disappointed?" Or is it something more elaborate?

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I like that but I would add....Take it or leave it I'm so busy it really doesn't matter to me so what is it, yes or no cause I gotta get going : )

Thats the one

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Barry, it can be pretty simple.

"I want to thank you for signing on with us. From here on out your deck is one less thing you'll have to worry about. We will keep it clean and splinter free so you (and the kids) can enjoy time outside without having to go though this process year after year. As a PressurePros customer you'll also receive our newsletters that come with preferred customer discounts. Of course, like we discussed, your maintenance costs will be substantially less once we get the deck in shape. Do you have any other concerns or questions ? ... Okay great, we'll see you on the week of the ninth. My business card has my direct line on it. If anything comes up, please feel free to give me a call."

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If you know your stuff and, like Barry mentioned, are genuine you will automatically spew catch phrases so to speak. Here are some things in my proposals (presented without gimmick):

contractor grade

landscape friendly

pH balancing

low pressure washing

playing Russsian Roulette

hundreds of references and satisfied clients

been around long enough to know how to do a job properly

Its all in the order of your presentation.

• Greet and engage with small talk

• Take control of position (get them to sit down and relax)

• Ask questions and listen, spew back what they said so they KNOW you are listening

• Talk about your company

• Share your property evaluation

• Make recommendations pertinent to their expecatations and desires

• Plant seeds for upsell

• Backup your claims with pictures, insurance certs and offer references

• Close

• Sign contract and address buyer's remorse

Ken, that is one phrase that can bite you. Perhaps 'contractor developed' contractor grade siding and paint are two things that have certain quality issues in my experience.

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I know the term is a bit ambiguous. Put it into this context, Gar.

"Mrs, Johnson, I use contractor grade deck sealers. This is what allows me to offer a two year warranty on decks. You'll be able to enjoy your deck for two years before you have to pay for another staining"

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Using the term in the right context is very important. 'contractor exclusive' would be a unique way to word things.

I'm tempted to utitlize 'professional grade' ala GMC...

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