Too funny. If I'm not being smoked, this is a PDF of an actual email to a customer. Hard to believe. Source protected.
Ethnography survey email requesting participation Hello Valued Cus1omers! Do you have an outdoor deck or fence that you are planning to coat with a Transparent o~ernb '];:@§{l~t®tt'Ia~wood coating? We are looking for volunteers who are planning to apply an Oil Base Wood Stain or Finish and allow a team from Behrto observe and record the process for market research. Here's how it will work: • Most projects will take two days to complete and the project will need to be completed between June 27, 2015 and July 26, 2015. If you are selected, then you will be contacted by Behr to schedule a time for members from Behr to come to your project site and observe you completing the project. You will be required to purchase the materials; however, you will be awarded a financial incentive for your participation. 1.SUBMIT INFORMATION OF YOUR PROPOSED PROJECT FOR CONSIDERATION BY June 24, 2015: Your Name- Email address - • Phone number- • Test site address - • Mailing address (if different from test site) - • Square footage of deck or fence- Opacity of Oil Base coating planning to be applied- Transparent or Semi- Transparent • Approximate age and condition of deck - Submit photos of your intended project area - • Most deck projects take two days to complete. Please drcle the choice that best reflects your timing to complete the deck project: a. I will be available for two consecutive days during Monday through Friday or on weekend days. b. I wm only be available for one consecutive weekday and one weekend day. c. I will only be available to complete the deck project on two consecutive weekend days. Send your responses to Rick at rbautista@behr.com 2.3.4.5.NOTIFICATION. Those submitting their project information will be notified by June 26, 2015 if they have been selected to participate. SIGN AND RETURN. Participants will be required to sign a standard Field Test Agreement form at the time your project starts. SCHEDULE. The Behr team will work with you to schedule dates that will work best to observe the deck project being completed.. SELECT AND PURCHASE PRODUCT. If selected, the participants will be required to purchase the necessary supplies to complete their project (wood stain, applicators, etc.). Participants can select any brand of oil base wood stain or finish they desire. Jul 01 15 10:30a Hale 8472956420 p. 1 6. APPLY THE PRODUCT. The Behr team will visit your job site on the scheduled dates and observe you completing the project. During the project, you will be video recorded applying the product. You will also be asked to compJete a post-application survey and may be requested to submit pictures of your project at a later date. 7. BE REWARDED. For your participation, professional contractors that complete the project will receive $450 while DIY/homeowners will receive $250 for compleiing the project. Thank you for volunteering! Sincerely, The BehrTeam